Difference between DV, OV, and EV SSL certificates and which one is better for SEO

Difference between DV, OV, and EV SSL certificates and which one is better for SEO?

Dinesh Kumar | Fab 27, 2024

In today's digital landscape, ensuring security is crucial. For website owners, this means implementing an SSL certificate that encrypts data and establishes trust with visitors. However, with several types of SSL certificates available, it can be confusing to select the right one. This article, brought to you by W3 Dream Solutions, a leading Website Development Company in Bangalore, examines the differences between Domain Validation (DV), Organization Validation (OV), and Extended Validation (EV) certificates, and their impact on SEO.

Understanding SSL Certificates:

SSL certificates are digital certificates that activate the padlock icon and "https://" in your browser address bar, indicating a secure connection. They use encryption to protect sensitive information like passwords and credit card details, making it difficult for cybercriminals to intercept and misuse the data. Google also prioritizes secure websites in search results, making SSL certificates a crucial factor for improving your website's SEO.

DV vs OV vs EV: What's the Difference?

Domain Validation (DV):

Verification: Basic level, confirms domain control only.
Pros: Affordable, quick issuance.
Cons: It Doesn't provide any information about the website owner, and may not inspire trust in users.
SEO: No direct impact, but some studies suggest users might be slightly less likely to click on links from non-HTTPS sites.

Organization Validation (OV):

Verification: Confirms domain control and validates organization details.
Pros: Provides some level of trust, displays organization name in browser bar.
Cons: More expensive than DV, longer issuance time.
SEO: This may indirectly improve user trust and click-through rates, but there is no direct ranking benefit.

Extended Validation (EV): Verification: Most thorough, confirms domain control, validates organization details, and verifies physical existence and business legitimacy.
Pros: The Highest level of trust, displays verified organization name in green bar with padlock, builds user confidence.
Cons: Most expensive, longest issuance time.
SEO: This may indirectly improve user trust and click-through rates, especially for sensitive transactions or high-value websites.

Choosing the right SSL certificate can be confusing. Here are some tips to help you decide:

For basic blogs or non-sensitive websites, a Domain Validated (DV) certificate might be sufficient.

You should also consider your budget and the value proposition. Upgrading from a DV to an OV or EV certificate might be worth it for the potential trust boost, but you should weigh the cost and your specific needs.

If you have an e-commerce, finance, or any website that handles sensitive data, an Organization Validated (OV) or Extended Validation (EV) certificate is recommended to build trust and user confidence

Remember:

HTTPS is essential for security and basic SEO.

Focus on user experience and building trust for better SEO results.

Choose the certificate type that aligns with your website's needs and budget.

At W3 Dream Solutions, we understand the importance of website security and its impact on your online success. Our experienced Website Design Company Bangalore can help you choose the right SSL certificate for your website, ensuring optimal security and SEO performance.